TÜİK shared the results of the 2024 Household Information Technologies (IT) Usage Survey.
According to the data, the internet usage rate among individuals aged 16-74 was 87.1 percent in 2023 and 88.8 percent in 2024.
In terms of gender, the internet usage rate in 2024 was observed to be 92.2 percent for men and 85.4 percent for women.
E-GOVERNMENT USAGE RATES
The rate of individuals who used official websites and applications for private purposes and benefited from public services over the internet in the last 12 months was 73.7 percent.
This data was 80.7 percent for men and 66.7 percent for women. When the rate of individuals using e-government services was examined by age group, it was seen that this rate was highest in the 25-34 age group with 92.1 percent and lowest in the 65-74 age group with 25.6 percent.
Among the purposes for which individuals use e-government services, accessing personal information stored about them by official authorities or public services ranked first with 68.6 percent. This was followed by making an appointment or reservation with public institutions or public services with 47.9 percent and obtaining information from websites belonging to public institutions with 45.1 percent.
ORDERS FROM THE INTERNET
The rate of individuals who used the Internet in the last 12 months purchasing or ordering goods or services for private use over the Internet (e-commerce) was 49.5 percent in 2023 and 51.7 percent in 2024.
The rate of purchasing or ordering goods or services over the Internet by gender was 54.1 percent for men and 49.3 percent for women. When this rate was examined according to the time of the last purchase or order of goods or services, it was seen that 38.8 percent of individuals purchased or ordered goods or services in the last 3 months (the first 3 months of 2024).
WHAT DID WE BUY?
Of the individuals who purchased or ordered goods or services over the internet in the first 3 months of 2024, 76.7 percent purchased clothing, shoes and accessories. This was followed by deliveries from restaurants, fast food chains and catering companies with 47.5 percent, food products with 34.0 percent, cosmetics, beauty and health products with 32.4 percent and cleaning products and personal care products with 29.2 percent.
When this rate is examined by gender; 70.3 percent of men purchased clothing, shoes and accessories, 49.2 percent purchased deliveries from restaurants, fast food chains and catering companies and 33.5 percent purchased food products; 83.0 percent of women purchased clothing, shoes and accessories, 46.6 percent purchased cosmetics, beauty and health products and 45.9 percent purchased deliveries from restaurants, fast food chains and catering companies.
The proportion of individuals who have carried out learning activities for educational, professional or private purposes over the Internet in the last 3 months decreased by 4.9 points compared to the previous year and became 13.9 percent in 2024. This rate was seen to be 13.7 percent for men and 14.1 percent for women.
WHATSAPP USAGE RATE
The most used social media and messaging applications by individuals were WhatsApp with 86.2 percent, YouTube with 71.3 percent and Instagram with 65.4 percent. When the most used social media and messaging applications were examined by gender; it was observed that men used WhatsApp with 89.5 percent, YouTube with 74.7 percent and Instagram with 67.0 percent the most, while women used WhatsApp with 82.9 percent, YouTube with 68.0 percent and Instagram with 63.9 percent.
It was observed that the most commonly used Internet-connected systems and device types by individuals using the Internet were Internet-connected TVs with 47.9 percent, Internet-connected home appliances such as robot vacuum cleaners, refrigerators, ovens, and coffee machines with 10.2 percent, and smart watches, Internet-connected sports/resistance bands, glasses or headphones, security tracking devices, Internet-connected accessories, and Internet-connected clothing or shoes with 9.7 percent.
It was seen that the features that individuals who have used the Internet in the last 3 months find important when purchasing a mobile phone, smartphone, tablet, laptop or desktop computer are price with 89.2 percent, hardware features with 71.7 percent and brand, design or size with 67.4 percent, respectively.
