In Turkey, there has been a decrease in the number of audiences going to the cinema. Since the doors of the first movie theaters were locked during the pandemic and the theaters were the last places to open, many people in the industry resigned and the audience moved away from the cinema. According to data, ticket prices in cinemas have increased 5.6 times in the last 3 years. The increase in prices, which was 17 lira on average in 2020, and 150 lira today, and the decrease in purchasing power have made going to the cinema a luxury. According to data from Boxoffice Turkey, while approximately 59.6 million people watched movies in the cinema in 2019, this number decreased to 17.4 million in 2020 and 12.5 million viewers in 2021. In 2022, 36.2 million viewers were reached. In 2023, the numbers fell even behind 2022, remaining at 31 million 542 thousand 707 spectators. The biggest reason for this is high ticket prices.
IT COSTS 1000 TL
In shopping malls located in a middle-class district, a family of 4’s cinema experience can cost an average of 1,000 TL when we add popcorn and drinks. There is a price difference of 30-50 TL between the student ticket and the full ticket. Inflation also affects citizens’ cultural activities. While some citizens find the solution in watching movies on digital platforms, others prefer to wait until their movies are broadcast on television. Fees for these platforms start from 200 TL per month on average, and the figures may vary depending on the number of people using them and the image quality.
VARIES BY DISTRICT
Single movie ticket prices in Istanbul are as follows according to some districts:
Ticket prices at a famous shopping mall in Beşiktaş are 275 TL for students, while full tickets are 295 TL. It is noteworthy that the large menu with a single drink is 188 TL, the bucket menu is 204 TL, and the children’s menu is 220 TL. In a hall in Şişli, the price is 305 TL for students and 325 TL for full tickets. In this movie with 3D glasses, the cost of the glasses is not included in this figure.. Weekday ticket prices for the same hall are 295 TL.
PUBLIC DAY 185 TL
In a hall in Avcılar, the price for students is 150 TL, while full tickets are sold for 170 TL. It is mandatory to show a student card in the halls, otherwise the full ticket fee will be charged. While 3D glasses are sold for 35 TL in a hall in Beylikdüzü, the price of the same movie on the weekend is 280 TL for students, 305 TL, and on weekdays, it is 200 TL for students and 215 TL. Additionally, a public day is held in this shopping mall and the prices are fixed at 185 TL on that day.
WEEKEND DETAIL
There are similar figures in the hall of a shopping mall known as an outlet in Küçükçekmece. Student prices are 200 TL, full price is 220 TL. In Bakırköy, the prices are 185 TL for students and 205 TL for full students. Generally, Wednesdays are preferred as public days. Here too, tickets for that day are fixed at 170 TL. Ticket prices appear on the websites of most shopping malls from Monday to Thursday. Ticket prices not appearing for the weekend, “I wonder if there will be an increase?” It also causes concern.
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