According to the statement made by the company, in the search trend data of “Yandex Search” for the New Year, dreams of big prizes, travel plans and gift rush were the prominent headlines.
SEARCHES FOR “NATIONAL LOTTERY NEW YEAR’S JACKPOT 2025” AND “VISA-FREE NEW YEAR’S TOURS” FEATURED
Queries for the new year have increased especially since November. “National Lottery New Year’s bonus 2025” was at the top among the most searched topics.
Users in Turkey frequently searched for “visa-free New Year’s Eve tours” and “New Year’s Eve tours abroad 2025”. New Year programs in Turkey’s popular destinations also attracted great attention. Alternatives such as “Sapanca hotels” were among the most sought-after options by those looking for a peaceful holiday.
For those who want to have fun in front of the television on New Year’s Eve, searches for “O Ses Türkiye New Year’s Special” were at the top. Frequent searches were also made for New Year’s special events held in cities.
According to the data, “special gift options for lovers” were the most frequently used expressions by those looking for gifts for New Year’s Eve. Among the most searched items were bracelets, personalized gifts and “symbols expressing love”. This year, users frequently resorted to the search engine for gifts to buy for their friends and children, as well as their loved ones.
This year, as every year, Christmas trees and decorations were at the top of the search and shopping lists. Users tried to find the best price and the most stylish ornaments with queries such as “Eminönü Christmas tree sellers”.
