The guest of honor of the giant summit, which will be held at Mandarin Oriental Bosphorus Istanbul on 23-24 October 2024, where Haber Global and GLOOB are the main media business partners for the 3rd time, is the world’s most famous marketing guru, Dr. who is considered the “Father of Modern Marketing”. It will be Philip Kotler
Bringing together the stars of the marketing world, Global Marketing Summit 2024 will be held on 23 – 24 October at Mandarin Oriental Bosphorus Istanbul, under the media partnership of Haber Global and GLOOB. The theme of the summit this year is “Sustainable Growth”. An unforgettable content, narrated by marketing world gurus, marketing leaders and world-famous authors, awaits industry participants.
Founder of Modern Marketing Theory and Thought Leader Dr. Philip Kotler is the Summit’s Honorary Speaker for the Fourth Time
Marketing guru “Father of Modern Marketing” Philip Kotler, who is considered the most influential name in the marketing industry in the world, will be the honorary speaker at the summit for the fourth time. In his speech, Kotler asked: ‘The Future of Marketing in the perspective of 50 years and what awaits us?’ He will share his predictions on the subject with the participants.
Stars of the marketing world are coming to Istanbul
At the Global Marketing Summit 2024, Global Thought Leader, Author, Futurist -speaker – Geniusworks Manager Peter Fisk, whose career was shaped in the superconductivity laboratory, Mark Tungate, Editorial Director of Epica Awards, the only global creativity awards in the global press, Kerrie Finch, Founder of FinchFactor Global, Hult International Business School & Ashridge Executive Education Marketing and Leadership Professor Dr. Alex Reeve, Diversity in Luxury CEO, Career Coach, Speaker, Podcaster, Author Elizabeth Solaru, Warner Bros. Discovery Vice President of Marketing for Local Brands and Franchise Management for CEE and MENAT Regions Grigory Lavrov, Wheeler Dealers Presenter, Journalist, Talk Show Host Mike Brewer, Wheeler Dealers Presenter, Team Culture Expert, F1 Commentator, Journalist Marc Elvis Priestley Istanbul for the Summit It’s coming to .
News Global Sessions
At the Global Marketing Summit, Economy Manager Murat Üzel and Haber Global Announcers Elif Özkul, Emre Buga, Hilal Özdemir and Sultan Arınır will moderate the Haber Global sessions.
On Wednesday, October 23, at 15.45, Haber Global Announcer Emre Buga will host Orka Holding Board Member Büşra Orakçıoğlu, Derimod Chief Executive Officer Murat Zaim, LC Waikiki Customer Insights and Marketing Communications Deputy General Manager Sinem Akgül Yılmaz in the Retail Session.
At 16.30, Haber Global Announcer Hilal Özdemir will moderate the conversation “Success Dynamics of Long-Term Brand Collaborations” with Hayat Tekstil Chairman Arzu Sabancı and English Home Marketing Deputy General Manager Cennet Melis Uslukılınç.
In the panel at 11.45 on Thursday, October 24, Haber Global Economy Manager Murat Üzel will talk about the 2025 Agenda of CMOs with EASYCEP CMO Samet Ensar Sarı and TikTak Deputy General Manager of Marketing and Experience Sinem Yüksel.
At 14.50, Haber Global Announcer Sultan Arınır will discuss “Success Stories and 2025 Goals of Luxury Brands” with BMW Marketing Director Gözde Günçe Gedik.
At 15.10, Haber Global Announcer Elif Özkul will moderate the conversation “The Path to Success in the Story of a Brand – A Brand Face” with Ipekyol Group CMO Azra Zeyrek Topçuoğlu and Model, Presenter, Producer Burcu Esmersoy.
An unforgettable Summit Marketing industry awaits this year with over 150 star speakers, Masterclasses and Workshops.
Global Marketing Summit 2024, which will be held at Mandarin Oriental Bosphorus Istanbul on 23-24 October, is ready to embrace the marketing and business world with a magnificent program. The summit, which will be held within the scope of different contents and speaker sessions, will include leadership, Digital, Brand, Creativity and Sustainability tracks. The giant summit will host more than 150 valuable speakers in more than 100 sessions. Masterclasses and workshops with gurus will also be held for participants.
The theme of 2024: ‘Sustainable Growth’
Global Marketing Summit 2024, which has attracted great attention from all over the world, will be held with the theme of ‘Sustainable Growth’. On October 23, 2024, the “CMO Circle Special Lunch” will be held at the same venue with the participation of CEOs and senior marketing leaders.
On the other days of Global Marketing Summit 2024 (October 22-25), special online content will be shared with participants who have “registered” for the physical sessions at Mandarin Oriental Bosphorus. These special contents will have a great archive value for the participants with the possibility of lifetime access.
A global brand opening to the world from Turkey
Global Marketing Summit, prepared and presented with great care by Turkey’s leading meeting and event company KREA MICE, brings together the world’s most famous speakers every year and achieves great success with the high-level participation of the marketing world. Marketing professionals not only from Türkiye but also from around the world are following the summit with great interest. In this respect, Global Marketing Summit has the feature of being an international platform and a world brand opening from Turkey to the world.
“We continue to build beyond imagination for marketing industry professionals and leaders.”
Summit President, KREA MICE Founder and CEO, KREA Digital Founding Partner Seda Mızraklı Ferik said that the 2024 summit will be an unforgettable event beyond imagination with the support of technology. Providing information about the summit, Ferik said, “At the Global Marketing Summit 2023, we are implementing the ‘4 Ps of Marketing’ concept, which Philip Kotler has underlined for many years, with great content, great venue, great hospitality and a great value proposition.” . Underlining that they have been a brand that determines the trends in the world meeting industry for more than twenty years, rather than following them, Ferik stated that they work with a large team for months to ensure that the content and concepts they create every year have a unique identity. Mentioning that all content is included in the focus of this year’s theme, ‘Sustainable Growth’, Ferik said that growth is one of the most necessary elements for all brands, that brands that cannot innovate and cannot complete technological transformation quickly will lose power against competition and disappear over time, and that at the Summit, the doyens of the subject will He stated that they focused on the “formula of success” with their contributions.
The most diverse, most inclusive, most equal Summit
Seda Mızraklı Ferik said that they achieved their goal of having half the ratio of female speakers to male speakers at the 2024 summit and touched upon the goal of being an exemplary event in terms of gender equality. Ferik said, “We proudly share that we are one of the most diverse, most inclusive and most equal summits in the world, both in terms of speaker and participant profile and with our low carbon footprint. “We are working to make our event, with its content and all its valuable elements, a successful example for all other conferences held in the world and in Turkey,” he said.
We continue to build the summit with the lowest carbon footprint in the world
Seda Mızraklı Ferik emphasized that they gave the feeling of attending a ‘physical’ summit with the special technology and 3D virtual reality system they used in the online sections of the summits they have held so far, and underlined that they made a difference with their perfect broadcast quality. Ferik stated that they were registered with the ‘lowest carbon footprint’ in the world last year as a summit held with the participation of tens of thousands of people, and that they were happy to be the leading company of the global MICE industry in this field and that they would continue their work in this direction.
“Knowledge grows when shared”
Seda Mızraklı Ferik stated that she was very excited to host the leading stars of the world’s marketing industry in Istanbul, the meeting point of Asia and Europe; “‘Knowledge grows when shared’, I hope the audience will share the knowledge and experience they gained at the Global Marketing Summit with their colleagues in their companies, and the knowledge and experience will spread all over the world in waves,” he said.
Last year, 60,000 participants from 143 countries watched the Global Marketing Summit, which is the global event with the most speakers and the highest attendance of C-level executive speakers organized in the marketing sector in Turkey.
For detailed information about other names that will add value to the summit with their speeches and the summit: https://globalmarketingsummit.org/
