Punishment for deceptive ads from the Competition Board

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Lerato Khumalo

56 percent of the 65 files, which were decided by the Advertising Board, which was operating within the Ministry of Commerce on May 15, 2025, were found to be contrary to the legislation. With a total of 10 million 495 thousand 800 TL administrative fine with a total of 10 million 495 thousand 800 TL, it was decided to implement access barriers in order to prevent consumer grievances in 5 files.

In a statement made by the Ministry of Commerce, “May 2025 with the meeting of May 2025 in the first five months of the Advertising Board on a total of 736 files and evaluations have been made on a total of 661 files found to be deceptive advertising or unfair commercial application with a total of 125.281.151 TL administrative fine was given.”

The statement said:

“At the May meeting of the Advertising Board, the interface designs prepared in a way to affect the rational decision -making processes of the consumers and the purchases made on the websites and the goods and services that consumers will not normally encounter or the health/unhealthy applications and advertisements were inspected.

Product rankings on various websites and practices to manipulate the comments made by consumers were examined

One of the main agenda headlines of the May Meet of the Advertising Board, the number of stores followers carried out through electronic commercial platforms, product favorite/basket adding, questioning, evaluation, such as website/mobile apps features such as manipulation in the product rankings performed on the websites, the comments made by the consumers and the number of downloads in the application stores and the number of downloads in the application stores. Contents and applications or goods and services to the forefront, and to publish the interpretation of the relevant real experiences to create promotions.

It has been decided to impose a penalty for the stopping of the advertisements mentioned by approximately 3.5 million TL and to prevent access to these websites with approximately 3.5 million TL administrative fine about the 6 companies in question to influence consumers’ purchasing behaviors.

Investigations on dark designs continued

In order to show one of the subscription packages on a video sharing site as a pre -selected selected and to benefit from the proposal ile by paying ₺0 for 1 month ”, the necessity of adding credit or debit card information is to be added, and the“ 2 Months Free ”option offered through the mobile application is not only in the same place and without the same appearance.

As a result of the examination carried out, the recording of the information about the payment methods of consumers and the information about the payment methods of consumers has been evaluated as a dark design and it has been decided to stop and impose administrative fines. It is announced with respect to the public. “