New era in real estate listings

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Lerato Khumalo

The principles and procedures of the “verified advertisement” regulation to be implemented in order to prevent consumer victimization and to prevent price manipulations faced by citizens through fake advertisements have been determined. According to the application, people who will sell houses will select their real estate on e-Government and authorize their real estate agent from the window that will open. Thus, real estate agents will be able to enter advertisements on the sites with the authorization they receive. Real estate businesses without an authorization document will not be able to enter advertisements. It will be possible to authorize more than one real estate business for the same real estate.

If there is another advertisement for the same property on the advertisement platforms, shortcuts or links containing price information for the other advertisement will be included. It will be possible to cancel the authorization given by the property owner on the e-Government authorization screen, but in case of cancellation of authorization, the advertisement will not be automatically removed from publication. In case the advertisement is renewed, queries regarding authorization will be made again.

The authorization period to be made by the real estate owner on the authorization screen will be a minimum of 3 months, and the duration of the given authorization can be extended by the real estate owner from the same screen. The authorization verification application will be mandatory for both sale and rental real estate advertisements.

Advertisements for real estates without title deeds may be placed on the platforms, however, a mark will be made indicating that the real estate does not have a title deed record and this will also be stated in the advertisement. Technical studies regarding the authorization verification application will be completed by the advertisement platforms by September 15 and the system will be put into operation as of this date.