According to the statement made by KREA MICE, the guest of honor of the event, which will be held with the theme of “Sustainable Growth”, will be Philip Kotler, known as the “Father of Modern Marketing”.
Kotler, who will be the honorary speaker at the event for the fourth time, said, “The Future of Marketing in the perspective of 50 years and what awaits us.” He will share his predictions on the subject with the participants.
Global Marketing Summit 2024 will host leaders, academics and thought leaders from different sectors and shed light on the world of marketing with more than 150 speakers and more than 100 sessions.
The summit, which will be held with the support of large companies such as Garanti BBVA, Borusan Otomotiv, Aras Kargo and Vestel, where Haber Global and GLOOB are the main media business partners, will also organize special workshops and masterclasses for the participants.
As part of the summit, CEOs and senior managers will be brought together at the “CMO Circle Special Lunch” held on October 23, while online content will be shared on other days.
Summit participants will include Geniusworks Director Peter Fisk, Epica Awards Editorial Director Mark Tungate, FinchFactor Global Founder Kerrie Finch, Professor of Marketing and Leadership at Hult International Business School & Ashridge Executive Education Alex Reeve, Diversity in Luxury CEO and Author Elizabeth Solaru. .
Additionally, Warner Bros. Discovery CEE and MENAT Regions Vice President of Marketing for Local Brands and Franchise Management Grigory Lavrov, Wheeler Dealers presenter and journalist Mike Brewer, team culture expert, F1 commentator Marc Elvis Priestley and Muslim Girl Founder and Editor-in-Chief Amani will also be present at the summit.
KREA MICE Founder and Chief Executive Officer (CEO) Seda Mızraklı Ferik, whose views were included in the statement, stated that this year’s summit will bring together important leaders and experts of the marketing world.
Emphasizing that the theme of “Sustainable Growth” is highlighted in all content and that participants will be provided with a rich information sharing, Ferik said, “We proudly share that we are one of the most diverse, most inclusive and equal summits in the world, both in terms of speaker and participant profile and with our low carbon footprint. Our event, “We are working to make it a successful example for all other conferences held in the world and in Turkey with its content and all its valuable elements.” made his assessment.
