Father’s Day, which is celebrated every year on the third Sunday of June, stands out as one of the most intense periods of the year in the e-commerce sector. Especially in the categories of technology, men’s clothing and personal care, the increase in demand and online shopping platforms attract sales.
In this period, e-commerce platforms that organize many campaigns attract consumers by offering discounts and advantages. Sector representatives are waiting for double -digit growth in special sales for Father’s Day.
Hepsiburada Commercial Group President Ender Özgün, AA correspondent in his assessment, Father’s Day is one of the most intense periods of e-commerce during the year, he said.
This year on the platforms of Father’s Day for 10 percent of the sales of special sales compared to normal periods of the Ozgün, technology, men’s fashion and personal care categories in the continuation of double -digit growth, he said.
Intense interest in electronic and personal care products
Ozgun, compared to the last period of clothing, watches, glasses and sports equipment categories of more than 50 percent increase, emphasizing that the shopping trends, especially electronic, men’s clothing and personal care products concentrated, he said.
In the electronic category, coffee machines, shaving machines, television, speakers, smart watches and tablets experienced a serious mobility that expressed a significant mobility, “Especially men’s shirts, men’s shorts, sneakers, wristwatch and perfume in product groups such as increased sales of more than 50 percent. He said.
Ozgun pointed out that consumer preferences are shaped according to the delivery rate, flexibility and ease of payment, so they started the delivery service in 81 provinces of Türkiye as of June 10.
Özgün, “Users can select Sunday as a delivery date for their orders without paying any additional fees with this application. In addition, in order to provide ease of payment, we provide 9 installments for the advance price of many products specially for Father’s Day.” He said.
The most preferred price range is 500-1000 lira
The most intense interest in shopping is observed in the price range of 500-1000 pounds Özgün noted, “This price range, especially clothing, personal care and small household appliances stand out. Thousand pounds and the segment of the segment is high demand for technology and premium product groups. he said.
Ozgun, “Most Father Discounts” in the name of the campaign on June 11-16, 60 percent of shoes, 50 percent of sneakers, hours and accessories up to 45 percent discounts applied, he said.
Özgün stated that shaving machines, perfumes and maintenance products also come to the fore with special campaigns for fathers who take care of their personal care.
“Selected shaving machines offer 3 installments for the cash price, while men’s perfumes have a 20 percent discount in the basket for purchases of 2 thousand 500 pounds or more. The technology category has a coupon or strap gift in smart watches, and a coupon advantage in the kitchen products. Discount, e-book purchases up to 500 pounds of discounts and 9 installments in the campaign. “
