In the last month, the subject of 9 out of every 10 posts about chocolate on social media was Dubai Chocolate. This new trend, which is rapidly spreading among users, has caused an explosion in “Homemade Dubai Chocolate” recipes. Born from the idea of British-Egyptian entrepreneur Sarah Hamouda and Filipino chef Nouel Catis Omamalin to “make an innovative chocolate with traditional flavors”, Dubai Chocolate has turned into a social media frenzy around the world. The experience video of Maria Vehera, a gourmet and TikTok phenomenon with 2.1 million followers living in Dubai, has become a popular trend on social media. It became a lifeline for Dubai Chocolate. The number of views of the first video, which Vehera shot in her car and tells about her most natural experience by tasting the chocolate bar, is already approaching 90 million.
THOUSANDS OF SHARES
It is the subject of many contents and shares on social media. Dubai Chocolate has become a source of inspiration for many sectors, especially food, with its impact around the world. So, what is the situation in Turkey, which is among the countries caught up in the Dubai Chocolate trend, which is spreading around the world, especially among young people? How many posts were made on social media regarding the issue? Which aspect of this sweet flavor did users talk about the most?
SOMEONE CAN MAKE IT AT HOME
According to the data of the Media Tracking Center; In the 30-day period between September 16 and October 16, 2024, 578 thousand 300 of the 640 thousand 700 posts about chocolate were only about Dubai Chocolate. When we look at the topic distribution of social media posts about Dubai Chocolate, which alone constitutes 90 percent of all posts about chocolate, It turns out that the title “Homemade Dubai Chocolate recipe” is the most talked about topic.
LONG QUEUES ARE FORMED
While more than 68 thousand posts have been shared with the #dubaichocolate tag on Instagram alone since the beginning of the year, all eyes are on the next course of the trend. After the Dubai Chocolate trend, which attracted great interest from social media users, brands began to commercially evaluate the interest and expectation in society. So much so that many companies added Dubai Chocolate to their menus. While this chocolate craze, which started to be sold for 150 TL in Eminönü, continued, news of theft began to come.
A group of young people stole Dubai Chocolate from the market they entered in the Arnavutköy district of Istanbul. While the moment of the theft was captured on security cameras, the thieves were seen filling the chocolates into their pockets. Long queues at companies offering this chocolate, whose prices vary between 200 TL and 1,000 TL, were frequently on the agenda in the news.
(email protected)
