This transformation is shaped in particular:
1. Subscription -based channels – “Follow” is not enough, now “subscribe” transfer
Some content on WhatsApp channels can be offered specially for paid subscribers. Channel managers; For example, an influencer, musician, messenger or sports club will be able to show special content to users who pay only.
Thus, content producers will be able to earn direct income. WhatsApp will turn WhatsApp into a content channel that can be earned, similar to the “subscription” models on Instagram or Youtube.
Whose business is useful?
Journalists (Special Analysis/Interviews for Subscribers),
Artists (Backstage Images, Clip Previews),
Sports Clubs (Special Contents for Team),
It offers an income model for professionals such as educators (private course series).
2.
Channel owners will be able to pay in the top ranks in the Discover of the “Channels” in WhatsApp. This system looks like sponsored searches on Google or the logic of “promoted post” on Instagram.
Payment channel will be recommended to more users. Targeting will withstand simple filters such as country/language/interaction.
There will be negative aspects of these developments. Organic growth may be difficult. Content producers who want to increase the number of users may have to allocate an advertising budget. This creates a kind of “competitive content market” on the platform.
When these features are commissioned, WhatsApp will no longer be a messaging application. A competitive area, such as youtube, a competitive area with subscription content, such as Instagram, will turn into a telegram-like multi-ician communication center.
What are the negative aspects?
WhatsApp’s “simple and simple” nature can be damaged. Payment walls can divide the user experience. Excessive promotion for profit for profit brings the risk of “decrease in information quality .. Advertising and subscription edition can direct some users to alternative applications.
Meta is now clearly implementing the “Income Model” transformation in WhatsApp for years. Subscription channels and sponsored content both offer a gate of earnings to content producers and aim to reinforce the social media identity of the application. Let’s see what the result will be!
This is not whatsApp’s future messaging tool in the future; It is a powerful signal that it will turn into a full -fledged media platform that is consumed, paid and advertised.
