While technology giant Apple is counting the days to launch its new top-level smartphone, iPhone 18 Pro Max, remarkable information about the production costs of the product has begun to come to light.
According to the latest report published by the market analysis company Counterpoint Research, the parts cost of the 1 TB capacity iPhone 18 Pro Max is approximately $ 300 higher than its predecessor, the iPhone 17 Pro Max. It is stated that the main factor behind this jump is NAND flash storage and DRAM memory components, which are becoming increasingly expensive around the world.
However, the new generation A20 Pro chipset produced by TSMC with 2nm technology stands out as another critical factor that increases costs.
THE PRICE OF THE PHONE WILL INCREASE BY 200 DOLLARS
It is estimated that Apple will increase the sticker price of the phone by an average of $ 200 in order to compensate for these increasing costs. Even if the price increase is implemented, it is anticipated that there will be a decrease in the company’s profit per device.
