Global vehicle deliveries of Porsche, the luxury brand of the German automotive manufacturer Volkswagen group, fell by 16 percent in the January-September period of the year due to the decrease in demand from China and the USA.
Porsche announced vehicle delivery results for the January-September period of 2026.
Accordingly, deliveries decreased by 16 percent in the January-September period compared to the same period last year, falling to 178 thousand 532. The company’s number of deliveries in the same period last year was 212 thousand 509.
Porsche suffered its sharpest sales loss in China, one of its largest markets. During this period, the German manufacturer delivered 21 thousand 493 vehicles in China, a decrease of 33 percent.
“The market environment in China remains challenging. Therefore, Porsche continues to focus on value-oriented sales management in China, preferring the long-term development of the brand to short-term volume targets,” the company said in its statement. The expression was used.
For the luxury manufacturer, which made 35 percent of its global sales in China in 2020, this rate decreased to 12 percent.
According to projections made at the Capital Markets Day held this week, China’s share of sales is expected to fall below 10 percent in the medium term.
CONTRACTION CONTINUES IN NORTH AMERICA AND EUROPEAN MARKETS
Porsche’s deliveries in North America, which were negatively affected by the US increase in customs duties, decreased by 13 percent to 56 thousand 88 in the 9 months of the year.
The company’s sales in Germany decreased by 7 percent to 20 thousand 954, and its deliveries in the European market excluding Germany decreased by 11 percent to 44 thousand 949.
911 SURVIVES DEMAND
When analyzed on a model basis, the brand’s iconic sports model 911 continued to be the best-selling model, increasing its deliveries by 11 percent with its two-door versions. It was noted that the demand for GTS, Turbo and GT models, which are especially high-priced and special series, remained strong.
