Spotify launched its new interactive experience, Summercrafting 101, developed specifically for users in Türkiye. By analyzing users’ listening habits, they are paired with one of five different summer characters inspired by Türkiye’s summer culture. Character and personalized playlists and images suitable for sharing on social media are created.
Spotify’s Summermaking 101 page, which can only be accessed through its mobile application, shows personalized results based on the songs users listened to most during the summer and their music preferences.
The experience prepared by Spotify includes five different characters inspired by Türkiye’s summer culture. The platform analyzes users’ listening habits and determines which character they are closer to. Users are matched with one of five characters:
Professional Holidaymaker: Those who adopt the concept of sea, sand and sun-oriented holiday.
Breakfast Gourmet: Those who like to spend summer mornings with long breakfasts and quiet conversations.
The Sought-after Face of Weddings: The indispensable entertainment enthusiasts of summer weddings.
Social Butterfly: Social users who increase the energy of friend meetings and summer evenings.
Backseat DJ: Those who determine the music of journeys and are the indispensable accompaniment of summer routes.
