At its latest event, Google announced a number of new artificial intelligence features for its search engine, artificial intelligence assistant Gemini and other services. This step stands out as the company’s most aggressive move to adapt its decades-old traditional business model to the age of artificial intelligence.
At the center of the updates; There is a new search bar that can scan the internet on behalf of the user and a new mode within Gemini that can work autonomously for a certain period of time.
These radical changes bring the Google search engine one step closer to its biggest competitors today, Anthropic and OpenAI. Because the advanced artificial intelligence models of these companies have begun to take over the tasks of traditional search engines and web browsers for a while.
THE SEARCH EXPERIENCE IS RADICALLY RENEWED
For years, Google has been trying to move away from listing only “blue links” in search results. However, this updated search engine, powered by the company’s new Gemini 3.5 Flash model, represents the biggest breaking point in the transition from traditional search to artificial intelligence.
The new search field has been expanded to support longer, natural sentences written or spoken just as if you were chatting with Gemini or ChatGPT.
Users will now be able to create “agents” in the Google search engine that track and research certain topics on their behalf. Google states that this feature will greatly facilitate tasks that take time and require constant monitoring, such as searching for a house or keeping up with new clothing collections.
Also Google; By integrating the user’s location, weather data and applications connected to the Google account, it will be able to create personalized mini applications and visual graphics (for example, a personalized fitness tracker).
A NEW BREATH TO GEMİNİ: ‘SPARK’ MODE
Google has introduced a new mode called “Spark” in order to separate the artificial intelligence-supported Gemini from the main search engine. Spark; Will be able to handle regular, long-term tasks on their own, such as monitoring credit card statements and email inboxes for important updates, creating summaries or creating to-do lists.
The system will also be able to associate content in applications such as Google Docs, Gmail and Slides. The company states that more third-party applications will be supported in the future.
IT WILL CONTINUE WORKING EVEN WHEN THE COMPUTER IS OFF
According to the company, the artificial intelligence agent will continue to be active in the background even if the computer is turned off or the phone is locked.
