The program offers a wide distribution network, artificial intelligence -supported content production, powerful analysis tools and a roadmap for revenue sharing. Publishers will be able to deliver their content to end users on Yandex Agenda as of May 31st.
Yandex Agenda will provide publishers an increase in visibility and new traffic resources. Content will be accessible from multiple contact points in the Yandex ecosystem, so that the likelihood of discovering content will increase. In addition, Yandex’s artificial intelligence -supported search engine Yazeka will allow SEO optimization to produce interesting content.
Alexander Popovskiy, Yandex Türkiye’s top manager, said that the program aims to create an environment where the program can grow together with the media organizations and gain quality traffic. The new program is under beta and aims to improve the visibility and performance of publishers’ content. Yandex plans to announce its income sharing plan until the end of 2025.