Yaccarino, who joined the company with his experience from the advertising world, worked to implement Musk’s vision of “Everything Application”. However, during his term of office, he was frequently under pressure due to decrease in advertising revenues on the platform and controversial decisions.
At the beginning of 2025, Elon Musk’s artificial intelligence company XAI had purchased the entire X through stock exchange and added it to its structure. Following the purchase, it was said that the management structure in the company would change.
With Yaccarino’s resignation, X has not yet been announced who will be the new CEO of X. No official comment on the issue from the company or Elon Musk.
