Turkish Airlines (THY) took part in the summit this year with 2 billion 266 million dollars in brand value.
According to the AA correspondent, the international brand evaluation organization Brand Finance, 2025 “Türkiye’s most valuable brands-Türkiye 125” completed the work. The list, published since 2007, was increased from 100 to 125 brands after the increase in brands including the capital market.
THY, with a brand value of 2 billion 266 million dollars in recent years, again took the first place.
The owner of the second place was Arçelik with 1 billion 645 million dollars, while İşbank rose to the third place with 1 billion 240 million dollars compared to last year.
Vestel, the third last year, fell to the fourth place with $ 928 million.
Ford Otosan took 5th with 905 million dollars, Ziraat Bank with 875 million dollars, 6th with LC Waikiki 828 million dollars, Garanti BBVA 8th with 721 million dollars, the new raki with 9th raki 590 million dollars, Vakıfbank ranks 10th with 386 million dollars.
Togg, the first electric car brand of Türkiye, which entered the 20th row last year, maintained its place this year with a value of 179 million dollars.
24 new brands were included in the list this year. Altınkılıç, Astor Enerji, Big Chefs, Bilkom, Bizim, Çelik Motor, Doğan Trend, Efor Çay, Eker, Eksun, Gezinomi, Hedef Filo, Hepsiburada, Mobiltel, Oba Makarna, Penta, Reeder, Sasa, Suwen, TV8, Trendyol, VBT Yazılım, VDF Filo ve Yiğit Akü listeye giren diğer markalar oldu.
The total value of 125 brands reached $ 17 billion
Brand Finance Türkiye Director Muhterem İlgüner, AA correspondent, evaluated the results of the research.
The total value of 125 brands increased by 15.6 percent compared to last year and increased from 14.7 billion dollars to 17 billion dollars, Ilgüner said, “Brald -branded sales successfully continues the value of LC Waikiki, Blue and Koton, such as ready -made clothing brands. This situation reflects the importance of branding in the sector.” he said.
İlgüner pointed out that new brands are added to the list and said:
“This year, 24 new brands were included in the list. Mobility, software brands have started to find a place in the list. This should be seen as a sign of structural transformation. As a result of the global acceptance of Turkish brands in the sectoral terms, ASELSAN, TUSAŞ, such as aviation and defense industry brands are raising their values.”
