WhatsApp, which is the most active users in the world, continues to show that it is much more than the simple BR messaging application with its innovations in recent years. WhatsApp, which offers an easier experience and a wider usage area with each innovation and a wider usage, has signed a step that surprised everyone.
Whatsapp has recently announced that it will bring personalized ads in accordance with the experiences and preferences of the users.
This new feature opened by WhatsApp is in the form of ads interspersed with intermediaries, just like Instagram application when you watch the status of your people. WhatsApp offers this experience to its users only underlines that it will limit it to the Status tab and that no ad will be seen on the messaging screens.
With this feature, whatsApp will offer sponsored ads to its users. You will be able to communicate with the products or businesses that interest you via WhatsApp by clicking on the advertisement. This feature, which is published by WhatsApp, is currently in the test phase in the beta version. According to Beta users’ feedback, WhatsApp plans to activate the feature for all users in the next update.
This sponsored advertising feature described by WhatsApp also emerges according to its personal advertising preferences. People’s language, the region where they live, the channels they follow and other ads within the application, considering the interactions will be organized. It will also be able to change user advertising preferences through the Meta Account Center.
