February 14 Valentine’s Day stands out as one of the most active periods of the year in the jewelery and jewelry sector. Particularly designed with gold, diamonds and precious stones, jewelry is among the romantic gift preferences, while sales in the sector are significantly increasing in this period.
Atayık made statements on the subject, Valentine’s Day and other special days, the jewelery sector sales to the peaks, he said.
Special days for the last two years, sales, an average of 40 percent behind the old years atayık transfers Atayık, last year’s Valentine’s Day week said that their business was moving.
Atayık, “many retailers colleagues in the past years, Valentine’s Day due to the last day, even in the last hours of sales they can not make in the last day, even in the last hours. So much so that the shops are closed, the queue is formed to get gifts in front of the stores.” he said.
Expressing that they expect the same situation this year, Atayık said, “We are expecting that sales that do not happen in the last two to three weeks can be realized today.” He said.
Atayık mentioned that 2024 was very difficult for the sector due to economic conditions and emphasized that 2025 started well for producer companies and exporters due to the relatively active passage of international fairs.
Atayık, “Even if the quota is not lifted, there is a mobility in the domestic market and exports due to the decrease in the ounce of the world. We hope that this mobility will spread to the Istanbul Jewelery Fair in April. Valentine’s Day sales are reflected in the annual performance graph. ” He said.
On the production and retail side, there is a predominant tendency to 14 settings
Atayık pointed out that the rise tendency in the precious mines and economic conditions affect the preference of the citizens and shared the information that the light concept models are preferred as “crispy” in the categories of gold jewelry, jewelry and silver jewelry.
Although the weight in Anatolia is low, 22 carat gift jewelry is preferred, Atayık said that the economy and household people decorate the showcases of 14 carat fine and “Light Jewelry”.
Atayık emphasized that there are predominantly tending to 14 settings in the field, especially on the production and retail side of the fields in their inspections as İKO, and continued his words as follows:
“In the gold jewelry group, light rings, necklaces, bracelets, clamps and less are demanding light sets. In the jewels with diamonds and colored stones, the most popular groups can be counted as uniforms, waterways, baguette rings, necklaces and earrings. Minimalist diamond designs are often preferred for daily use. There is a demand for elegant and elegant pearls, and more chained necklaces and bracelet models in the pearls combined with gold. “
“Demand for 14 carat jewelry group increased”
Referring to the fact that high gold prices affect the purchasing habits and demands of the citizens, Atayık said that consumers who shop as investment prefer sarrafiye products, gram gold and 22 carat wire bracelets.
Atayık, customers who want to use the purchasing preference for jewelry, low weight, flashy, light concept jewels demanded, especially due to the general course of the economy, the demand for 14 carat jewelry group said.
Atayık stated that the Turks have always put the gold in the first place in the investment and jewelry preference in the investment and the gold jewelry group, which has been on the rise in recent years, followed the stones of live tones such as sapphire, ruby, emerald and blue topaz.
Gold Jewelry and Jewelery, medium and long term to always earn a very important investment instrument to evaluate Atayık, “Dear citizens, know, know, reliable, reliable, jewelery room and association members and all colleagues who can shop with all colleagues who are members of the Chamber of Commerce The gift they receive should be delighted and will contribute to them as a future increase. ” he said.
Atayık shared the information that consumers can have their controls at the Turkish Gemology Laboratory (GLT) and İKO Setting House by going to İKO’s Central Building and Kuyumcukent office in Çemberlitaş when they experience a problem or question mark about the products they purchased.
Atayık transfers that the sector has two important demands for the domestic market and exports, and added that the removal of the quota under one of them is the issue of the transition to the “Golden Accounting” (gold -based accounting) that they have been waiting for for a long time.
