While the balances are changing in the world of digital broadcasting, the expected transition to the ad model for Amazon’s Prime Video Türkiye service, which is of great interest to users in our country, has been officially announced. This strategy, which has been implemented in many countries globally, will also be active in the local market as of June 17, 2026. In the informative message it sent to its users, the company stated that it took this step to maintain the quality of the existing content and increase its investments in new domestic and foreign productions.
THOSE WHO WANT TO WATCH WITHOUT ADVERTISEMENT WILL PAY AN ADDITIONAL FEE
In the new period, a separate subscription option will be offered for users who want to watch ad-free content. Accordingly, users will gain the right to ad-free usage by paying 59.90 TL per month in addition to their existing Amazon Prime membership.
Amazon Prime membership in Türkiye will continue to cost 69.90 TL per month, including Prime Video access.
Thus, the total cost of using the platform completely ad-free will reach 138.90 TL per month with the standard membership and additional package. The company underlined that this transition is not mandatory and that users who wish can continue with advertising at the current fee.
While users do not need to take any action until this date, those who want to switch to the ad-free option will be able to apply on the platform as of the relevant date.
