During the Eid al-Adha, shopping traffic in the e-commerce sector increased significantly. Electronic Commerce Operators Association President Hakan Cevikoglu, during this holiday period in Turkey in the range of e-commerce in the range of TL 300-350 billion said they expect. It is shaped in line with the shopping behaviors of consumers, holiday preparations and needs for summer holidays. During this period, especially in the kitchen, which provides ease of use in the kitchen, interest in functional products increases. In addition to direct feast preparations such as freezer, meat grinder, knife set, pressure cooker, fridge bag and cologne, demands for glassware, small household appliances and white goods groups draw attention.
Victim shopping accelerated
The solutions that allow the sacrificial meat to be processed hygienic and practical are decisive in consumer decisions; The needs for time and crowded tables spent in summer houses also affect the dynamics of shopping. In this process, shopping preferences are not only needed, but also for lifestyle and comfort. Consumers who combine the holiday holiday with travel are not only in physical products; Digital services such as air tickets, hotel reservations and car rental are also turning to online platforms. Especially Users who make a last -minute plan benefit from the flexibility of online shopping by providing fast booking opportunities and access to instant opportunities. This tendency is not limited to product supply; It also shows that it has become a powerful channel in time management, mobility and travel planning.
Istanbul and Ankara intensive
Çevikoğlu summarized the growth in the sector as follows within the scope of the view of the Ministry of Commerce in 2024 in Türkiye:
“E-commerce volume increased by 61.7 percent compared to the previous year and reached TL 3 trillion. The total number of transactions increased by 5.91 billion and the number of retail e-commerce transactions increased by 10.1 percent to 1.85 billion. In addition, Istanbul, Ankara, Izmir, Bursa and Antalya stand out as the top five provinces in which the businesses engaged in e-commerce activities are most intensive. ”
Effects of the feast on the sector
Seyhun Özkara, an e-commerce company official, evaluated the effects of the feast period on the sector as follows:
“Non -governmental organizations provided more than 6 billion TL revenue with the attorney donations they collected through digital donation platforms. This figure increased the share of NGOs in the victim’s economy over 8 percent compared to last year. Online donation systems are gaining the trust of donors thanks to transparency and accessibility. Product research, price comparison and campaign tracking are common. Rich product options in food, clothing, kitchen and gift categories stand out in the preference of consumers. Fast delivery and special discounts for mobile applications are among the reasons for preference. We expect the e-commerce volume to reach 350 billion TL during the 2025 Ramadan Feast. ”
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