Search results will be generated by artificial intelligence and the most relevant part of each query will be highlighted.
This option was previously available in the US and is now being expanded to Mexico, Brazil, India, the UK, Japan, and Indonesia.
So what is Google aiming for with the AI Overview?
With the help of artificial intelligence, Google will prevent users from browsing multiple websites to find what they are looking for and will allow more information to be obtained with a single search.
This feature will allow the search engine to provide direct answers to more complex questions.
The goal of AI Overview is to increase search efficiency by providing instantaneous query response.
Search results are presented in a more accessible way with AI-generated headings that make the information easier to interpret.
This new technology is also expected to change the SEO world. Now SEO will focus more on content optimization and some traditional techniques like overuse of keywords will lose their effectiveness. AI will focus on providing clear and contextual summaries that depend on the quality of the content present in the search results.
Websites will also need to create easy-to-understand, engaging and relevant content. This does not mean that the content will only be informative.
