Feature that will change the news flow from Google: “Preferred sources” is now available to everyone

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Lerato Khumalo

According to the statement made by the company, the feature personalizes the “Top Stories” section in Google Search. Users By selecting the publications they want, they can make the content of these sites more visible in search results.

CLICK TO ADD HABER GLOBAL TO YOUR PREFERRED RESOURCES

With the new system, users can highlight the sources they prefer instead of completely adhering to the content offered by the algorithm. Google emphasizes that this feature allows users to more easily access the publications they trust.

Click-through rate doubles

According to data shared by Google, when a site is marked as a “preferred resource”, users are approximately twice as likely to click on that site.

This is seen as an important source of traffic, especially for news sites. Because posts that users manually select are shown higher and more frequently in relevant news searches.

“From your sources” section is coming

When the feature is activated, Google also opens a new area in the search results. The contents of the sites chosen by users are listed in a separate section under the heading “From Your Resources”.

It is also available in Türkiye

The feature, which was tested in limited regions in 2025, was made available globally in all languages, including Turkish, as of April 2026.

According to experts, this step is part of Google’s strategy to offer more “user control” on the news side.

New era for publishers

The “preferred sources” feature means a critical change, especially for news sites. Users’ direct selection of a site is considered a new signal that increases the visibility of that post on Google.

Google also recommends publishers to direct their readers to use this feature. For this purpose, site-specific buttons and direct adding links can be used.

CLICK TO ADD HABER GLOBAL TO YOUR PREFERRED RESOURCES