Born in Italy, Valentine’s Day, February 14, continues to be the day that revitalizes the global economy. On that day, spending increases in the global economy with restaurants, chocolates, roses and gifts. This year, an expenditure of 400 billion TL is expected in Türkiye and 29 billion dollars in the USA.
However, expenditures are still expected to decrease compared to last year due to inflation. Because the prices of products such as roses and chocolate, which are the main expenses of Valentine’s Day, have increased significantly compared to last year. While chocolate prices in the USA increased from 5 dollars to 6 dollars, the price of chocolate in Türkiye, which was 18 TL, increased to 31 TL. Annual inflation in the USA also increased by 2.4 percent. In Türkiye, annual inflation is at 30.63 percent.
However, lovers still do not want to miss out on celebrating this special day. 55 percent of respondents to a survey conducted in the United States say they have made special plans for tonight.
However, plans are still shaped according to inflation. Instead of eating out at a restaurant, it can evolve into watching TV series at home.
Emre Ekmekçi, Vice Chairman of the Board of Directors of the Electronic Commerce Operators Association in Türkiye (ETİD), said that they expect the e-commerce volume to reach 400 billion TL in February with the effect of Valentine’s Day shopping this year.
