Interactive Media Design
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About Interactive Media Design
Interactive Media Design at it's core is a field of design where the focus sits in providing an interactive experience for the end user. Digital installations like interactive kiosks are a good example of a typical Interactive Media Design. The field however is very broad, spanning from web orientated media like games and extra-interactive websites to analogue designs and real world installations.The core of this field is INTERACTION. Specifically providing a memorable interactive experience for the user. The user can be anyone, yourself, your clients, your mom. The point is that the design is orenitated to create a memory, be it of your brand or of a promotion you may running.IMD is quickly becoming a very powerful tool in the world of advertising and design, this power to directly interact with your target audience and create a memorable experienced has shown to be one of the most effective means of communication with your target audience.
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