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Dutch Ink
     
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    About Us

    What is Social Media?
    People have a tonne of misconceptions about social media in South Africa, but the one which without a doubt stands out the most is the idea that business owners in Durban are the voice of their companies. You see people (especially entrepreneurs) are often hell-bent on saving money and doing things for themselves. The truth is that while you may be the very best person to run the company, you may not be the person to speak for the company.

    Here’s why!

    A Brand needs to have their own distinct voice, do you really think Ingvar Kamprad (Billionaire & Founder of IKEA) is sitting behind a desk at 91 years of age, telling people on Facebook and Twitter to buy IKEA Furniture. Of course not! The simple truth behind it is not even the fact that they guy is 91 years old, but because Kamprad like many other entrepreneurs understands that he will ALWAYS have a biased opinion towards his brand, which will without a doubt come through in his material, should he choose to brand the company himself OR use an in-house marketing team which may be equally as biased.

    This is why external marketing agencies such as Dutch Ink in Durban make such a great choice as an advertising agency. The agency is impartial and cannot be bought buy a brand, the way in-house marketers are “forced” to love a company. What makes them stand out is their unbiased opinions which are free from emotional attachment. This makes it easy for them to spot holes in marketing, establish a truer brand image and manufacture a far clearer direction for that brand to take.

    We would actually go so far as to say that allowing a brand to manage its own social media account, is SOCIAL SUICIDE! Don’t fall victim to yourself, USE social media & brand building experts such as Dutch Ink to allow your brand to grow out of the shadows and into the proverbial light which shines on the social media platforms of the successful brands of the world.

       |   Our company in social networks

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37 Newport Avenue Glenashley Durban 4051 South-Africa, 4051
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Dutch Ink37 Newport Avenue Glenashley Durban 4051 South-Africa4051DurbanKwaZulu-Natal+27823858550 https://static.tuugo.co.za/images/262/246/dutchink_.jpg https://static.tuugo.co.za/images/262/246/dutchink_.jpg
 
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